Mentioned segments had high market share in high growth industry but as the market growth declined their market share declined with it and they could not grasp the level of cash cows. Due to decline in industry growth rate and market share of segment, Kodak started downsizing its manufacturing operation.
In a high growth industry Kodak market share declined, thus, Kodak digital camera is question mark and such segment should be sold. In digital camera segment of Kodak was market leader but gradually it become question mark and now; is in the category of dogs.
Unfortunately, most of its stars segment moved clockwise in regard to BCG matrix. Companies operating in diversify business portfolio, required to formulate distinct strategy for each division. Kodak is dealing in Digital imaging, photographic materials, equipment and services products.
Following are the segments of Kodak; Eastman Business Park industrial and manufacturing complexenterprise inkjet system, 3D printing and packaging, software and solution, consumer and film, Medical diagnostic equipment and slid projectors.
BCG matrix help the companies in doing so. Many building were demolished, since they were not in use, however, now both segments, Eastman Business Park and consumer and film are dogs.
Sony, Nikon and canon, Kodak was not able to compete with the prices of new entrant and lost its market share to its competitors. Same is the case with Kodak Eastman Business Park, which is an industrial and manufacturing complex, formerly known as Kodak Park.
Consumer and commercial printer generated good revenue when there was demand for it but in market growth declined because of product substitution and those segments to become dogs instead of cash cows.
Unfortunately, when new entrant entered the market i. Digital camera, commercial inkjet printers and consumer inkjet printers, were stars segments of Kodak. Strong back in September 4, It was founded by George Eastman and Henry A.
Soon Kodak anticipated, the wants of customers, in addition, threat of losing the market share to its competitor Fuji films. There are few products of Kodak which fell in to the category of cash cows, on the other hand does not have a segment. Kodak develop first ever digital camera but did not introduce it in market.Canon Marketing (M) Sdn Bhd started its operation in Malaysia by year and has enjoyed 20 years of successful experience in Malaysia.
Canon has 2 main division of the structure, which are the consumer products such as printer and calculator and imaging communication products such as cameras. bcg matrix More than a century ago, Kodak virtually invented the photography industry. Nicknamed “Big Yellow” for its film packages, until about Kodak relied not on its cameras for the bulk of its revenues and profits but on its film for the billions of photographs taken every year.
BCG MATRIX Boston Consulting Group (BCG) Matrix or also called BCG model relates to marketing. This model is a known as portfolio management tool that used in product life cycle theory.
This model is a known as portfolio management tool that used in. Bcg Matrix Of Canon Camera. BCG Matrix Opportunity - Threat Analysis Submitted to: Professor Clyde By: Parth Mithani Roll No.
60 F.Y.M.M.S. Alkesh Dinesh Modi. Reason for choosing the Canon UK Canon is one of the leading companies in world with 2, patents in (Canon ). Canon is the brand leader in different parts of the world. According to the Reader digest (cited in Canon press release) Canon was voted as “most trusted” in 13 countries out of 16 in the Europe for 9th consecutive 5/5(7).
BCG Matrix in the Marketing strategy of Canon- In BCG matrix its consumer solution product Digital cameras SLR/DSLR are stars.
Printers, scanners, and binoculars are stars since companies like HP, Samsung is playing aggressively to capture the market and are priced competitively as compared to canon.Download