The rational of developing marketing strategies is to respond to the increasing high demand in fast food and to eventually increase the market share of Kentucky Fried Chicken. KFC use sponsorship as a tool of promotion tool due to sponsor can increase image of company.
Convivial atmosphere, unique tasty recipes based on genuine chicken cuts prepared on the spot, quality and hygiene… This promise made thirty years ago to consumers has been kept.
To sustain a market leadership position in the global fast foodindustry. It has a high global brand image compared to its othercompetitors. KFC is made with the secret blend of 11 herbs and spices Colonel Harland Sanders perfected more than a half-century ago.
Due to the globalisation process, many fast food franchises are now available in Mauritius. With fourteen outlets around the island, KFC outlets have become today the preferred eating spots of Mauritians, living and amusement spots for families and young people particularly.
In the cost based we include both fixed and variable costs. It has been known to be a leader in the chicken restaurantsegment with annual sale of more than a billion dollars. Expansion for the latin American markets. It felt after the market was offering new products because itwas doubling other fast food chains to remain competitive.
It has a strong presence over its competitors with its primaryproduct fried chicken. Increasing demand for foodstuff eaten outside the home. Other players are turning to new menu offerings,locations.
For example, customers may be prepared to pay more for a product that is unique or produced in an ethical and sustainable manner. The ability to develop effective marketing strategy which enable the firm to become more responsive and adaptable to the market will perhaps more than ever before, differentiate the winners from the losers.
But in the fast and increasing competitive business environment of today, the right marketing approach is necessary to compete with competitors. Consumers are becoming health conscious so they decided tointroduce new products line for this segment.
In CANADA where chicken lovers are plenty abound these ads featuring normal people connect instantly and create a rush at their outlets. Saturated fast food industry in the us market. The company can take advantage of Nafta North American freetrade agreement.
It has a strong distribution network such as outlets in shoppingmalls,airports etc. KFC operates more than 5, restaurants in the United States and more than 15, units around the world.
Customers around the globe also enjoy more than other products from Kentucky kfc primarily sells chicken in forms of pieces ,wraps salad and sandwitches. Most of the restaurants are found near big shopping centers e. Thorough study of the product line has been conducted to meet up the different tastes and habits of different people in Mauritius.
Every day, more than 12 million customers are served at KFC restaurants in countries and territories around the world. Increase in number of health conscious consumers. It is marinated, dipped in a flour and egg based mixture, and breaded with flour before being fried geographic segmentation kfc has outlets internationally and sells its products according to geographic need of the customers.
Thus product is priced according to standard of product and segments. There is perfect competition thus kfc must always accept the market price for its products. KFC using reminder advertisements which stimulates repeat purchases of its product.
PRODUCT product are offerings that a marketer offers to the target audience to satisfy their needs and want In Mauritius, KFC products are manufactured within international norms and quality to provide the maximum satisfaction to its customers.
Sales promotion is one of the tactics to promote product KFC. Its merger with different corporations resulted in big culturalproblem for kfc employees such as merger with pepsico.The official Internet headquarters of Kentucky Fried Chicken and its founder, Colonel Sanders.
Kfc Marketing Strategy in Mauritius Essay INTRODUCTION KFC Corporation, based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain, specializing in Original Recipe®, Extra Crispy®, Kentucky Grilled Chicken™ and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches.
Marketing Strategy for Kfc Words | 21 Pages. Introduction. 2 Market Analysis for KFC. 5 THREATS OF KFC IN MAURITIUS. 18 Opportunities to develop and create the following in Mauritius. 20 Reasons for KFC to go overseas. 26 PESTEL Analysis. 26 Competitors Actions.
29 THE problem that KFC is facing. 29 Strategies developed to. Kfc Marketing Strategy in Mauritius KENTUCKY FRIED CHICKEN INTRODUCTION KFC Corporation, based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain, specializing in Original Recipe®, Extra Crispy®, Kentucky Grilled Chicken™ and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made.
Vertical marketing system -contractual In order to improve the brand name of KFC in Malaysia, Singapore and Brunei, KFC restaurant should be having vertical marketing system whereby there is a contractual agreement with the concept of franchisee, Yum!
Kentucky Fried Chicken Four P¶s of Marketing mix. Introduction KFC Corporation, or KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky/5(18).Download