Weaknesses Limited customer base Like many luxury brands in the premium luxury category, Louis Vuitton also has the weakness of having limited customers consisting mainly of the elite and super rich who want to make a statement and be distinctive from others.
Fake imitations affects brand reputation and hurt sales Opportunities 1. Extremely high brand recall and global presence 8.
The company needs to adopt the current fashion trends to stay in business 2. Rising advocacy against the use of animal skins With the advent of environmental protection Louis vuitton analysis considerations in business, the number of groups protesting against the use of animal skins on fashion and leather goods i.
Such a high level of competition in the market place no doubt poses as a threat to the company and its market share. Government policies on international trade can slowdown operations 4. Intense competitions The fashion industry is a highly competitive and dynamic one, and Louis Vuitton though being a market leader is Louis vuitton analysis immune to this threat.
Louis Vuitton is one of the oldest fashion houses with more than years of history 2. The brand has a clientele including international celebrities 7. Louis vuitton analysis target consumers will most likely belong to the middle- or high-income classes in Singapore.
Continuous innovation and support With its continuous innovation and support to different managerial, environmental, and more crucially societal and humanitarian issues and concerns e.
Louis Vuitton can engage customers online and increase business through ecommerce platforms 3. Growing market for luxury goods in Asia Pacific countries With the emergence of new affluent markets like China, India and South America, the global luxury goods market is set to achieve strong growth in future.
The target market are also individuals that seek for quality and value, as well as social status. These segment of customers would want to be classified as belonging to the upper social class. Retrieved from Louis Vuitton Official Website: Louis Vuitton Product offerings: And hence continually create great waves in the industry to the benefit of Louis Vuitton.
Retrieved from Louis Vuitton Moet Hennessy: The Louis Vuitton brand is known for its stylish elegant luxurious bags Louis Vuitton STP Rich working women having a taste for clean cuts n designs in bags and apparels. Opportunities New image revamps The fashion industry is a pretty dynamic one which changes rapidly over the seasons.
Advertising and marketing using celebrities like sports stars, film stars are effective Weaknesses 1. Louis Vuitton has the ability to revamp its image from time to time to meet contemporary tastes, styles and preferences of its customers.
CBBE Rich history and culture Not only is Louis Vuitton one of the most well-known fashion boutiques in the world with one of the richest history, it is also one of, if not the most legendary of fashion houses in the world. Expansion of the brand into emerging economies targeting rich people with affluent lifestyles 4.
Superior Craftsmanship Louis Vuitton is one of the few fashion brands that lead the avant-garde of fashion without compromising traditional craftsmanship. Fake products all around the world affects the business 2. The brand has its presence in most of the large shopping hubs and multi-retail brands of the world 4.
Threats Proliferation of counterfeiting poses the biggest challenge Being one of the most counterfeited brands in the fashion industry due to its image as well as status symbol, Louis Vuitton not only faces a threat of loss revenue, but that of dropping brand reputation as the technology used to counterfeit its products increases and the difference between a genuine Louis Vuitton and a counterfeited item decreases.
Target Market in Singapore Louis Vuitton uses demographic targeting strategy to target their customers, namely both the men and women population in Singapore.Management Louis Vuitton Case Analysis Key Issue Louis Vuitton is a flagship group of LVMH, which had double digit growth during and Michael Burke, the new CEO of LV group is uncertain about whether the group can grow sustainable.
Here is the SWOT analysis of Louis Vuitton which specializes in monogrammed and personalized luggage and handbags & has a strong presence.
Louis Vuitton products have always been the benchmark in quality and design for hand luggage. The strong association with quality is LV’s biggest strength.
Free Essay: Louis Vuitton Case Analysis Key Issue Louis Vuitton is a flagship group of LVMH, which had double digit growth during and Michael. LOUIS VUITTON Official USA Website - Discover our latest WOMEN's All Handbags collection, exclusively on killarney10mile.com and in Louis Vuitton Stores.
Analyzing LVMH Moet Hennessy Louis Vuitton (EPA:MC) stock? View MC's stock price, price target, earnings, insider trades and news at MarketBeat. Find the latest and comprehensive SWOT & PESTLE Analysis of Louis Vuitton, a French international fashion house.Download