Ritzer the mcdonaldization thesis

George Ritzer

This is repeated until all tasks have been broken down to the smallest possible level. Yet, these textbooks are surprisingly sold out worldwide, only to be slightly revised to reflect local standards. He further states that beyond dehumanization further irrationalities emerge; including the inefficient masses of red tape, over quantification leading to low quality work, unpredictability as employees grow unclear about what they are supposed to do, or the loss of control due to other things.

The local individuals are able to manipulate their own situation in the world and become creative agents in what products and services are represented in their local environment within the glocalized world. Deskilling - A work force with the minimum abilities possible to complete simple focused tasks.

The prime example of this is diners who bus their own tables at the fast food restaurant. In order to maintain the predictability for each franchise, there has to be "discipline, order, systematization, formalization, routine, consistency, and a methodical operation".

Calculability - Assessment of outcomes based on quantifiable rather than subjective criteria. This means that they can be quickly and cheaply trained and are easily replaceable. Throughout the food production, everything is standardized and highly calculated: Consumer Workers - One of the sneakiest things about McDonaldization is how consumers get tricked into becoming unpaid employees.

Courses begin and end at the same time on the same predetermined days and last for a specific amount of weeks. Furthermore, Slater [8] goes on to demonstrate that the McDonaldization of education could have many negative side effects; particularly that it does not promote inquiry or creativity.

In addition to academics being affected by the McDonaldization in society, sports, specifically basketball have also been affected. The internal-intellectual sector of Mu identifies the "schools of thought" and the structure of current sociologists and social theories.

Where is the irrationality? The "assembly line" feel of fast-food restaurants is transcending many other facets of life and removing humanity from previously human experiences. Capitalism, Americanizationand McDonaldization are all parts of grobalization.

The third subtype of Mu is the external-intellectual view of sociology; it looks at different studies and their concepts, tools, and ideas in order to apply these aspects to sociology.

Critical questions are raised throughout, and the reader is compelled not only to seek answers to these questions, but also to critically evaluate the questions as well as their answers. Consumer goods and the media are key forces that largely dictate the nature of the self and the groups a person joins.

The McDonaldization Thesis:

Visiting Professor, University of SalzburgAustria Modern and postmodern social theory[ edit ] Ritzer is known to generations of students as the author of numerous comprehensive introductions and compendia in social theory.

He has written approximately one hundred scholarly articles in respected journals. Control - The substitution of more predictable non-human labor for human labor, either through automation or the deskilling of the work force.

Related to calculability, customers know what to expect from a given producer of goods or services. Efficiency in McDonaldization means that every aspect of the organization is geared toward the minimization of time. By that I mean that they deny the basic humanity, the human reason, of the people who work within or are served by them.George Ritzer authored 'The McDonaldization of Society' inand it remains one of the bestselling sociology books of all time.

In this lesson. WMST Seminar on the McDonaldization Thesis of George Ritzer, which is concerned with whether or not the spread of rationalization, or what he terms 'McDonaldization' is inexorable.

Ritzer examines the spatial and temporal dissemination of rationaliz. `Ritzer here revisits and extends the ground-breaking theory he first fully expounded in in The McDonaldisation of Society, since when he has published a number of papers which take the thesis further and on which this book builds.


Overview. McDonaldization is the term invented by George Ritzer to describe a sociological phenomenom that is happening in our society.

You may think it started with Ray Kroc in the 's when he bought his first hamburger restaurant, but it's origins were actually much earlier than that. In fact, Henry Ford was the first McDonaldization pioneer with his vision of an assembly line for.

According to Ritzer, the Mcdonaldization of society has standardized the consumer experience.

'The McDonaldization of society' by George Ritzer. According to Ritzer, the Mcdonaldization of society has standardized the consumer experience. However, many writers have criticised Ritzer's McDonaldization thesis and I would like now to outline a.

McDonaldization is a concept developed by American sociologist George Ritzer which refers to the particular kind of rationalization of production, work, and consumption that rose to prominence in the late twentieth century.

The basic idea is that these elements have been adapted based on the.

Ritzer the mcdonaldization thesis
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